The popular New Balance women's sneakers are worn with pleasure by sophisticated fashionistas and fashionistas from all over the world. Many people retain their love for the brand for life. Durability, ultra-fashionable design, increased comfort - these and many other nuances are priceless. In the new 2019 collection, designers have expanded the color gamut of the line, included new materials and carried over all the best from previous releases.
Content:
A brief history of the brand
New Balance was founded by Englishman William Riley in Belmont in 1906.
At the very beginning, the founder took up the development of orthopedic shoes. He designed a 3-point instep support that provided heel support. Until 1938, William distributed his creations to representatives of the blue-collar professions: police officers, firefighters and other people who spent most of their time on their feet. While in the army, he met Arthur Hall, they later became partners and in 1938 released a joint line of running shoes.
Already in 1940, Riley's designs were recognized by runners, and he began to produce models for other athletes.
In 1954, the company changed ownership. It was Poll Kid, the husband of Arthur Hall's daughter. In 1962, a new sneaker was developed called the Truxter. These sneakers had a wavy pattern on the outsole.
In 1972, Jim Davis took over the firm. At that time, the team consisted of 6 people who sewed 30 pairs a day. The new chapter for 4 years of work has managed to seriously develop the business. In 1976, a new product was released with the M320 code.
The creators introduced such innovations as the heel of increased comfort, replaced the leather tongues with nylon ones, for which the M320 received first place among the shoes for runners.
In 1978 a store was opened in England and a factory was built in Ireland to manufacture products for the European market.
Today, the New Belens are ranked 4th after the leaders with world names (Reebok, Nike and Adidas).
Annual turnover exceeds 45 million pairs per year, sales exceed the billion mark. The products are available on all continents in 65 countries.
Main trends 2019
In the fresh collection, the designers have transferred the best traditions of the past, loved by millions of admirers, however, they did not skimp on original innovations in the form of updated colors and materials.
So the SS2019 lineup is the usual direction of retro sports with a modern presentation.
Peculiarities:
- classics in pastel colors;
- permanent logo - contrasting letter N on the side surface;
- harmonious combination with sports, casual, street style ensembles.
Sneakers are still in fashion, fashion designers have decorated them with shiny buckles and inserts, contrasting elements. Two things remain unchanged - the shape of the upper and the sole.
Fashionistas make unique sets with office and tracksuits, elegant skirts and summer dresses, with versatile denim items.
It should be noted that the company sets the quality of its products by an order of magnitude higher than its own income.
Mass production is set up in Asia, and luxury orders are made in England and the United States. This allows us to offer the client a good product at an affordable price.
Classic models
In addition to the comfort and use of high quality materials, the New Belens are distinguished by their simple, but always relevant and stylish design. To please the consumer, the size range is thought out not only for the length of the foot, but also for its fullness.
True connoisseurs of sports classics will appreciate the NB.A neat, rounded front, the absence of flashy decor and conspicuous additional elements make them versatile and laconic.
They impress with sports and casual outfits, a wide range of shades allows you to choose a pair for romantic walks.
There are several top-end options that are considered almost a legend of New Belens:
- NB373 - discreet and neutral, the outsole in the rear of the foot has a soft cushion that acts as a shock absorber.
- NB442 - comfortable and lightweight, have a firm rubber sole. This material is responsible for the durability, comfort and shock absorption of the product under strong physical exertion.
- NB574 - bright and stylish, loved by many sophisticated women of fashion. Distinctive features are anti-slip and anatomical insole, breathable insole in the toe area.
Non-standard options
Some samples cannot be called ordinary in any way, they are able to delight the most whimsical audience.
Let's note the most interesting solutions:
- NB530 - extravagant, rich blue tones successfully set off the catchy accents in the form of the official logo. Exclusive surface made of velvet and mesh material. The design has a well thought-out mechanism that "dampens" the load on the legs when running or walking, and there is a carbon rubber pad on the toe and heel, which prolongs the service life of the product.
- NB1600 - These Belens have a unique Abzorb sole. It provides a comfortable and smooth ride and minimizes stress. The inside of the sneaker has a special textile insole that perfectly tolerates washing.
- NB580 - bold and bright, decorated in black-yellow and gray-pink tones, they instantly catch the eye and emphasize individuality. Pink options have always been to the liking of romantic-minded people.
When buying a branded pair, it is important not to stumble upon a fake. Be wary if you are offered an incredibly low price.
Real New Balance are made from natural materials - leather, suede, chigi. Fakes are often sewn from leatherette and dermantine. All information (size, model code) is indicated on the tongue.
High and low models
Athletic shoe lovers often have to put their favorite sneakers aside. It is cold in winter, you have to wear warm boots, and in summer, because of the unbearable heat, many people prefer to wear sandals and sandals. The brand has taken care of its loyal fans.
So for frosty weather, the creators have thought out a number of winter models with high tops that protect the foot from snow, and a high-quality lining will reliably protect it from frost. In such samples, a thicker sole, consisting of polyurethane and EVA. It protects against freezing and contributes to good shock absorption. Deep tread protects against slipping on ice.
High Belens look good with warm sports suits and puffy jackets, with knitted outfits and fur vests. Some people like the pairing of sneakers with more feminine outfits. Why not, feel free to combine them with floor-length and knee-length knitted dresses, throw an oversized coat or down-padded coat upstairs. With such a unique ensemble, no frost is terrible.
Low-cut summer models will appeal to lovers of active walks and women who are professional joggers.
Gold, beige, classic black and white, gray and other trendy options with a mesh surface perfectly "breathe", securely fix the foot and reduce overall fatigue. The very thing for the summer heat.
Which are suitable for sports
In the previous sections, we looked at the general model code, however, each of them is divided into male and female variants, as well as samples for running, tennis, etc.
The following tips will help you decide when choosing a pair:
- the first letter of the cipher is responsible for gender - M - for men, W - for women;
- the second letter is the purpose of the model:
- R - for running;
- W - for walking and everyday use;
- X - universal, for all types of training in the gym and in the open air;
- C - for playing tennis;
- T - for walking on rough terrain and in difficult conditions.
Belens running shoes are also different from each other. You need to look at the last two digits of the cipher:
- 40 - improved shock absorption and optimized movement control;
- 50 - for fitness;
- 60 - for fans of active sports;
- 70 - lightweight and incredibly comfortable;
- 80 - universal, combine lightness and unprecedented shock-absorbing functions;
- 90 - suitable for developing maximum speed while running without interference;
- 00 - for professional runners, they take into account all the nuances.
What to wear with
The following simple rules will allow girls to learn how to combine correctly.
New Belens with clothes:
- If you chose a brightly colored pair, then the rest of the elements of the image should be in calm shades, be simple and concise.
- When creating casual bows, consider the thickness of the sole to avoid discord in the bow.
- Pay attention to body proportions. So, sneakers in combination with voluminous things visually shorten the legs. It is better to refuse such an undertaking for plump ladies. And in combination with skinny pants or leggings, the silhouette is stretched.
- For a romantic ensemble, go for wide-cut dresses. A tight dress and Belens sneakers are an unacceptable neighborhood.
- In a bow with sports shoes, the presence of lace, ruffles and other touching decorative elements is unacceptable.
Youth street fashion is not complete without original footwear. With New Balance, you will be able to create a unique look that will attract attention and attract admiring glances.
With jeans
Everything is simple here - nothing is as friendly as sneakers and denim products. Jackets, shorts, pants and vests - all this variety will emphasize the beauty of branded sneakers.
Tucked or cropped jeans will add spectacularity, and slightly rolled edges of the trousers, barely opening the ankle, emphasize sexuality.
Pants tucked into inflated sneakers look interesting. If you choose a shoe to match your trousers, you will visually be able to lengthen your legs.
With classic clothes
If in a work environment you want to dilute excessive severity, you can try to combine a classic suit with pastel mid-tone sneakers that are suitable for the entire set.
Take a closer look at the following options:
- black tight trousers, a vest, a blouse with a stand-up collar;
- pencil skirt, blouse, light knitted jumper;
- tight trousers, shirt, sweatshirt;
- an elongated jacket, dark jeans, a light shirt.
With skirts
Many attractive ensembles can be created here as well. For lovers of the boho direction, stylists offer to look towards bright long, fly-away skirts.
In grunge images, deliberate untidiness, asymmetry, protruding threads, incompatibility of textures and colors are welcomed. The brand easily fits into the spirit of rebellion and disobedience to the established rules.
From all the variety, it is worth throwing off only a pencil skirt, but a white midi skirt will certainly make friends with light-colored shoes.
With shorts
In summer, ensembles with shorts look especially attractive, because when else, if not in the heat, will you be able to boast of long and slender legs?
Such harmonies are welcomed in streetwear and casual styles. Upstairs, it is enough to put on a spacious T-shirt, cardigan or sweater - and the mood will certainly rise.
With dresses
If we consider elegant Chanel-style models, solid color pairs with thin soles are suitable for them. Take a closer look at option 247 or Arishi's updated Fresh Foam.
Summer colorful sundresses or flared skirts-sun impress with Belens sneakers to match the outfit. Those who like to be in the spotlight will like textured samples of contrasting colors on thick soles №990 or 574.
Whichever model you choose, you can be sure that New Balance will fall in love with you from the first meeting.
A few more options
