Asics sneakers have long ceased to be just sports shoes and have firmly taken their place in the wardrobes of women of all ages. However, before buying, many girls are faced with the question: how to choose them correctly? Indeed, there are several lines in the brand's assortment.
After the purchase, problems also arise - you need to know how to correctly combine fashionable sneakers and how to take care of them so that the new thing will serve for many years. This article provides a great cheat sheet for all sports style lovers.
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There is no limit to perfection
1949 year. Japanese youth are in love with basketball - gambling and exciting. And the Japanese entrepreneur Onitsuka is the first in the country to launch the production of sneakers specifically for the ball game. Comfortable footwear in stylish design was so popular among customers that the expansion of the line was not long in coming: the first models for running appeared.
A breakthrough for the brand was the athletics competition in 1960. The brand has developed a unique pair for the Ethiopian athlete Ababa. He became the champion and news of comfortable running shoes spread throughout the sports community.
Soon a corporate design was developed - two converging lines on the side. And then the brand name changed: now the sneakers bear the sonorous name of Asics.
The company is constantly introducing new technologies into production - and always one of the first. Due to this, the brand's products remain one of the best in the world market.
Today, the brand's catalog contains not only accessories for sports, but also for everyday wear. The main task of the company's management is to increase the popularity of an active lifestyle among people of all ages.
Not fitness united
If you look at the official catalog of the store, you can see a convenient division of all models into different lines:
- For running. Complemented by advanced cushioning, improved ventilation. There are models for training in the gym or outdoors. The latter are additionally equipped with an enlarged tread to make it easier to move off-road.
- Volleyball and basketball. They have an improved construction and combine several upper and outsole materials.
- For everyday walking. Such models have a comfortable sole, comfort for daily use and simply stylish design in accordance with fashion trends.
Another classification involves taking as a basis the user's weight and the position of his foot during movement. Asics was the first to introduce customers to several lines, differing in construction and insole materials.
This company allows you not only to look stylish, but also to protect yourself from injury while walking.
Stylists separate all models based on design only. The brand's assortment includes standard walking shoes that cover only the foot. However, there are also closed options that completely cover the ankle. They are especially popular in autumn and winter.
What's the main thing? Of course the outsole
Sneakers from this brand have always been made from modern materials.
For example, in the running outsole is made from the classic Eva, but if you look closely, you can find some interesting features and technologies:
- Gel inserts for improved cushioning.
- Silicone inserts to absorb shock and prevent injury.
- Rubber to make the outsole last longer.
- Special materials for the midsole ensure weightlessness of each boot individually - the foot does not get tired and you can walk in Asics for a long time.
Some models are designed for special wearing conditions and have a non-standard structure. For example, footwear for hiking and jogging in the forest additionally has protector attachments: they protect against small stones, branches and other sharp debris.
Obviously, among the products of this Japanese brand, you will not be able to find something universal that would allow you to just walk with friends, and run in the morning, and do fitness in the gym.
Therefore, even before going to the store, you need to sensibly assess your lifestyle and not be mistaken with the choice.
Top materials
Among the customers there is always a certain category of girls for whom it is important that boots or sneakers look not just beautiful. Such girls are especially careful about the materials from which the body of the shoes is made. And the Japanese company has something to surprise even the most demanding fashionistas.
Usually the tops of the garments are made of synthetic materials. The manufacturer himself calls them "rhino skin".
Although the real rhino did not participate in the creation of shoes, the leatherette really imitates the skin of a noble animal: it is just as strong and durable.
The synthetic upper made of Gortex fabric is lightweight and breathable: there is a special perforation on the side that allows air to pass through. However, there are also rulers made of genuine leather. But they are much more expensive.
Guarding comfort
Why are these models, regardless of the scope of their use - sports, walks, fitness - so convenient?
Because the manufacturer used unique technologies.
For example, the DuoTech system smooths out unevenness even on the stony surface. And a special gel inside the sneaker provides an easy walking experience.
Here are some more sports boot features:
- Trassik system to prevent the outsole from twisting.
- The tongue is designed to keep dirt out of the boot.
- On the inside of the tongue there is a small pocket in which you can hide the ends of the laces.
- Asymmetric lacing is an Asics innovation. Custom laces provide a more secure fit for the foot.
Despite the fact that the presence of all these technologies is practically a guarantee of convenience, you must definitely measure the pair you like before buying. You need to focus on your own feelings of comfort. To do this, it is better to come to the fitting in the afternoon and be sure to take thin socks with you.
Depending on the area of use of the shoe, there are several convenient pads:
- "Stability" - to keep the leg in one position for a long time.
- "California" has a special design - the outsole is attached to the upper with seams.
- "Competition" is suitable for championships. After all, the last is realized the maximum level of depreciation.
- Lightweight is ideal for everyday wear. The boot is lightweight and flexible.
It's important to follow the trend
The 2019 season is rich in different fashion trends and trends. Among them, every girl will find something of her own. At the peak of popularity, a voluminous sole and bright colors. And the thick sole adds grace to the image and emphasizes the miniature figure.
Here are a few more trends 2019 of the year:
- Classics out of competition. Simple white sneakers without unnecessary details with a low toe can become the base of the entire wardrobe. They are easy to pair with both jeans and dresses.
- Futuristic sneakers that can be a bright accent in any outfit. The style can be both classic and non-standard. The main thing is interesting decor and actual colors.
- Style socks. They fit snugly around the leg, cover the ankle and have no fasteners.
- An abundance of glitter and metallic on the upper part of the boots, glossy surfaces and the presence of reflectors.
- Animal print decor.This year, not only the standard leopard or snake is in trend, but also the more original giraffe, cheetah or even a cow.
No matter how fashionable these or those sneakers are, if they do not suit a particular girl or do not fit into her wardrobe, it is better to leave them on the store shelf. And buy exactly what decorates the figure.
It is worth paying attention to the colors. The following shades are in fashion:
- red chili;
- yellow cheesy color;
- space blue;
- delicate peach;
- earthy brown.
And to the feast, and to the world, and to work
Many girls still haven't included sports accessories in their wardrobe just because they don't know how to wear them correctly. In fact, stylists unanimously say that today you can create the craziest combinations and still look fashionable.
Stylists and bloggers advise combining voluminous ugly-crosses with cropped loose jeans or chinos. However, it is allowed to wear ugly even with casual dresses.
More restrained options, with thin or standard soles, can be combined with jeans and dresses made of knitwear and cotton. However, in the new season, at the peak of popularity, a combination with an oversized coat or biker jacket.
Today, fitness shoes can even be supplemented with business suits. The main thing is to choose the right length of trousers: either shortened or to the floor. If this is a suit, then let it be free, as if from a man's shoulder.
Don't be afraid to experiment. Designers promote convenience and comfort. This means that beautiful shoes, even in a sporty style, will always be appropriate.
Demi-season options can be safely combined with parks and jackets in the style of the 80s, loose coats or even Cheburashka fur coats that are relevant today. And winter, insulated models will look great with laconic down jackets in shape.
Wearing sneakers in a look isn't necessarily a sport and a duffel bag. Of the accessories, it is better to give preference to small clutches, belt bags or laconic city backpacks.
To save or not to save - that is the question?
Having decided on the style, colors and the required level of depreciation, the main thing remains - to find a store where you can profitably update your wardrobe.
The easiest option is to study photos, prices and assortment on the official website of the brand or in a store in Moscow. As a rule, all new models are presented there, there is a separate section with a sale. There you can also find the most complete information about the technologies used in a particular pair. True, the prices there are not the lowest: a pair from the new collection can be purchased for at least 5,000 rubles.
You can save a little if you go to outlets or discount centers. All sneakers available there will be new, not worn by anyone. However, they will represent collections of two or even three years ago. But discounts there sometimes reach 50%.
Sometimes you can find a suitable pair in multi-brand online stores: Lamoda or Wildberries. There is a convenient delivery and fitting system, the assortment is constantly updated.
You can even find things of this brand on Aliexpress. The prices are very attractive, but there is no guarantee that it will be really Asics and not a fake. It is important to carefully study customer reviews before ordering.
Proper cleaning is the key to a long service life
Of course, it is important not only to successfully buy a new thing, but also to take proper care of it. Only in this way will it last for many years and not lose its presentation.
Experienced owners of goods from a Japanese brand have already told in their reviews the main rules:
- Do not put wet shoes in the closet. Let the crosses dry at room temperature. It is important to keep them away from heat sources (radiators or heaters).
- If the product is made of genuine leather, then immediately you need to remove all the dirt from it. Otherwise, it will dry out and turn into nasty lumps that are difficult to remove later.
- Synthetic models cannot be washed. But you can simply refresh and restore cleanliness with a soft brush with detergent. Aggressive substances and mechanical rotation in the drum of the washing machine will only spoil the crosses.
- Insoles and laces are best tidied up separately and removed before cleaning.
Special care products can be purchased in stores.With the help of a water-repellent spray, you will be able to protect your sneakers from rain and dirt.
Few examples
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